Management Development, Amnesty International UK

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  • Amnesty International is a worldwide movement of ordinary people, dedicated to protecting humanity and human rights.
  • Their purpose is to stand up for individuals wherever justice, freedom and truth are denied.
  • Established in 1961, the organisation has grown and can count on over 1.8 million members and supporters in over 150 countries and territories.

What did our client need?

  • A ‘branded’ Amnesty International UK programme which reflected their culture and values, and embedded a consistent way of managing people.
  • A programme which gave an understanding of what it means to be an AIUK manager and what is expected of them.
  • A partner to help to continually develop the programme, ensuring its relevancy and impact.

How did we help?

  • With AIUK’s HR department we carried out a training needs analysis. This identified the main areas where managers needed more assistance.
  • Our tailored programme was based on the theme: adapting your approach to people management.
  • Our qualified and fully accredited facilitator used a profiling tool as the foundation of the programme.
  • The modular approach left enough time for participants to transfer the learning to the workplace, without losing momentum or support.

What challenges did we face?

  • Delivering a practical and interactive training programme which catered for all learning styles.
  • Participants read relevant articles and content prior to training. This helped the facilitator to design an engaging programme using real-life scenarios, relevant games, group work and forum discussions.

What benefits did our client gain?

  • The in-house programme integrated management best practice with the culture and context of a Human Rights organisation.
  • We worked with HR to ensure objectives and content were organisationally specific. The training was easily transferred to the workplace.
  • As a supplement we produced a manager’s toolkit. This acted as a reference manual for the training and for managers when back in the workplace.

“Always relevant, interesting, engaging and fun… tailored throughout to our needs. The best training I have ever been on.”
Participants, AIUK, Management Development Programme


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